NeuraMetrics Voice of the Customer iPad® Application
Increase your iPad® ROI
Are you a restaurant thinking of replacing your menu with an iPad®?
Do you know the benefits of doing this?
Can you justify the expense? We can increase your ROI for this expense and help you weigh the benefits!
We can show you how to use your iPad® menu to also analyze your restaurant's effectiveness in a confidential interaction that identifies specific areas for improvement?
The Opportunity Concepts Chart allows management to focus on channeling investment into areas that have the largest potential for immediate and significant improvement for the organization. Click on this chart to see how NeuraTool can help you react quicker to changes in customer needs, perceptions, and behaviors
NeuraMetrics Voice of the Customer iPad® Application
Our Voice of the Customer iPad® application for restaurant menus is unique! We are experts in Behavioral Performance Intelligence ; the art of identifying performance gaps that are created when humans fashion workarounds to
technology solutions or violate process rules due to conflicting priorities. We have designed our application around Six Sigma and other quality principles.
The voice of your customer is important not just to measure his/her satisfaction but to collect and weigh their opinions against your norms. This application provides feedback from every customer instantaneously. At the end of each meal you simply ask them to respond to a few questions while their check is being processed. You might even offer a free desert for the entire table if everyone responds. It helps occupy the "dead time" that some people find uncomfortable while allowing them to not only provide scaled and multiple choice answers to the questions you need answered in order assure their satisfaction (and return), but it also gives them the opportunity to provide comments on subject matter that directly affects your bottom line. Asking open ended questions that provide an opportunity to critique their interaction with your restaurant will present you with a wealth of knowledge that could lead to an adjustment to your process that actually improves efficiency. And...being able to isolate specific demographics related to your open ended questions gives you the ability to focus on channeling investment into areas that have the largest potential for
immediate and significant improvement for your business.
Successful businesses often lose the pulse of their customers and resort to guess work to make changes to facilities, products and services that are key components driving Customer Loyalty, Growth and Repeat Business. Guessing can be expensive and unproductive (often a non-informed action becomes a complete waste of money with no result).
Smart companies make decisions based on frequent, organized, reliable and accurate data. Our iPad® application for restaurant menus is a cost effective web based product that your customers use to tell you, in quantitative and behavioral terms, exactly what is driving their buying behavior. They answer a few carefully designed questions about their experience and demographics. And...you can review the data in a rich and meaningful report format that allows you to analyze and compare products, services, locations, quality, satisfaction and many other attributes on a continuous basis.
You can now push Business Intelligence past reporting and make it both strategic and actionable.
Benefits of using an iPad® for your Menu
A recent study shows the new generation of diners,
ages 18 to 34, favors restaurants with high-tech gear. They enjoy viewing the menu on an iPad®and in some cases ordering directly from the iPad®, swiping their Credit Card, leaving a tip and signing. Traffic from this group increases simply because it is fun.
The iPad® 'menus' provide visuals, both photographs and video, that
cannot be replicated on paper. These devices give restaurateurs the ability to use appealing photography to showcase
menu items, tailor user interfaces to incorporate suggestive selling, deliver
multimedia marketing messages, survey guests about their experience and recruit
for loyalty programs. The ability to capture and analyze the data tied to
multiple decisions made by guests using the at-table devices is another lure
for some operators wanting to fine tune promotions and menu development.?
Customer benefits include:
Expediting the food ordering process.
Speed of service – communication between guest and kitchen is immediate
Custom design (and order) their meals – choose various
buns, toppings and sauces to create a sandwich, or build it over a salad
created from a list of ingredients.
A picture can immediately describe what a medium rare steak looks like which provides a better ordering experience
Restaurant Benefits Include:
Increased traffic because it’s FUN
Include a lot more information and change the menu at will without
reprinting
Pictures replace the words
Reduce the number of servers
The co-owner of a popular chain notes that revenue has risen about 10 percent with the use of the at-table
technology, and that faster service and higher guest purchases of specials
promoted on the devices are two of the reasons. “Most [guests] are shocked at
how quickly their drinks get out to them.”
Another national chain has shaved an average of three minutes off of its table-turn times, seen
unspecified higher per-person check averages and experienced a significant
increase in its loyalty club enrollment.
Opportunity for revenue from third party advertisements
iPad is a registered trademark of Apple Inc.
NeuraMetrics Inc., 1183 Blue Heron Lane West, Jacksonville Beach, FL 32250 Phone: 904-246-9733, FAX: 904-246-9733 (please call before sending)
